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当前物质生活极大丰富带来了人们生活水平的不断提高,人们在物质生活得到满足的同时开始追求精神文化生活,相应的对精神文化生活的追求也在不断提升。群众文化艺术活动作为大众精神文化生活的重要内容,不仅能够有效丰富人们的精神生活内涵,而且还能够在社会和谐发展过程中发挥重要作用。基于此,本文对群众文化艺术活动策划及创意发展问题方面进行了相关探究,以期为群众文化艺术活动的开展提供一定的参考。
At present, the great material life brings about continuous improvement of people’s living standard. People start to pursue spiritual and cultural life while their material life is satisfied, and the corresponding pursuit of spiritual and cultural life is also constantly improving. As an important part of mass spiritual and cultural life, mass cultural and artistic activities can not only enrich people’s spiritual life effectively, but also play an important role in the harmonious development of society. Based on this, this article explores the mass cultural and art activities planning and creative development issues, with a view to providing some reference for the mass cultural and artistic activities.