广告市场的快速发展和媒体在载体上的革新化,对广告媒体的品牌意识提升起着极大的推动作用。在传统媒体的领域里,品牌的建立显得格外重要,也更具挑战性。《上海日报》就是一个典型,它急需建立自身的品牌形象和差异优势。当《上海日报》找我为该报进行品牌策划与广告执行时,我们首先对产品进行了剖析。 The rapid development of the advertising market and media revolution in the carrier play an important role in boosting the brand awareness of the advertising media. In the traditional media arena, the establishment of the brand is particularly important and more challenging. “Shanghai Daily” is a typical, it urgently needs to establish its own brand image and the advantages of difference. When “Shanghai Daily” looking for me for the newspaper brand planning and advertising execution, we first conducted an analysis of the product.