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博客即blog,是英文weblog的缩写,又称网络日志或网志。如今,随心所欲的博客写手既可以为一个产品提供强有力的宣传,也可以将其摧毁,正可谓“成也博客,败也博客”。这些“博客人”对当今的商界而言已成为一股不可忽视的力量,而美国《财富》杂志评选的“2005十大值得关注的科技趋势”中,博客也超越了微软和英特尔的WINTEL组合,基因医药以及多功能手机等诸多当代科技领域最炙手可热的事物而荣登榜首。
Blog is a blog, is an abbreviation of English weblog, also known as blog or blog network. Today, bloggers who are at their fingertips can either forcefully advertise a product or destroy it. These “bloggers” have become a force that can not be ignored by today’s business community. And in the “Top Ten Technology Trends of Noteworthy 2005” selected by the Fortune magazine, the blog goes beyond the WINTEL portfolio of Microsoft and Intel , Gene medicine and multi-function mobile phones and many other hot topics in contemporary science and technology and topped the list.