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向顾客卖出产品即宣告销售结束,然后接待下一位顾客,这不是今天的生意经。销售并不是营销的最终目标,而是与顾客建立持久和有益品牌关系的开始,是把品牌购买者转化为企业品牌忠诚者的机会。
It is not today’s business practice to sell the product to the customer to declare the end of the sale and receive the next customer. Sales are not the ultimate goal of marketing, but rather the beginning of a lasting and profitable brand relationship with customers and an opportunity to turn brand buyers into corporate brand loyalty.