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口碑是老百姓口口相传自然形成的较为真实、客观的反映,口碑有好有坏,与厂家的广告及宣传无关,而与消费者的实际使用效果及亲身感受密切相关。
Word of mouth is a more natural and objective reflection of the common people’s word of mouth, the word of mouth is good or bad, and the manufacturer’s advertising and publicity has nothing to do with the actual use of the consumer and personal experience are closely related.