在商品销售日益困难,企业之间竞争加剧的态势下,营销观念将是企业未来发展中举足轻重的推动因素。要想使企业的营销活动做到符合客观实际,做到科学合理,实现企业的营销目标,企业必须调查消费需求的信息,研究消费者的行为与心理,研究影响消费者行为的各种因素,有针对性地研制符合消费者需求 With the increasingly difficult sales of goods and the intensified competition among enterprises, the marketing concept will be the pivotal driving factor in the future development of the enterprise. To make the company’s marketing activities in line with the objective reality, be scientific and reasonable, to achieve the marketing goals of enterprises, enterprises must investigate consumer demand information, research consumer behavior and psychology, research various factors affecting consumer behavior, Targeted to develop in line with consumer demand