2007年,笔者有幸到世界上期刊业最发达的国家———美国,在印第安纳大学(Indiana Universi-ty)做了为期一年的访问学者。其间,通过和美国同仁探讨中美期刊营销的相关问题、订阅体验和到零售点探访的方式,笔者不完全了解到美国期刊市场的一些营销情况。本文通过对美国三本畅销期 In 2007, I was fortunate enough to come to the United States, the most advanced country in the journal industry, for a year as a visiting scholar at Indiana Universi-ty. In the meantime, I did not fully understand some of the marketing of the American periodical market by discussing issues related to the marketing of the Chinese-American periodical with my colleagues in the United States, the subscription experience, and the way to the retail outlet. This article through the United States three best-selling period