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宋河酒厂在激烈的市场竞争中,积极加大改革力度,努力搞活企业,坚持以效益为中心,以市场需求为导向,加速转换经营机制。1992年,在过去连续三年荣获全国500家、同行业50家最佳经济效益企业之一称号的基础上,又实现了产量、产值、税、利四个突破,分别比1991年增长48%、50%、53%和60%。同时,荣获国家、省、部4块金牌。进入1993年,在白酒市场供大于求,白酒市场竞争更加激烈的情况下,宋河酒厂积极调整竞争策略,制订正确的营销方针,生产继续呈现产销两旺的好势头。截止2月底,全厂已完成工业总产值3615万元,比去年同期增长65.1%,实现销售收入7098.9万元,比去年同期增长94.3%,完成税利1916.5万元,比去年同期
In the fierce market competition, Songhe Winery actively intensified its reform efforts, worked hard to invigorate the enterprise, insisted on benefit-centeredness, and guided market demand to accelerate the conversion of operating mechanisms. In 1992, in the past three consecutive years, it won the title of one of the top 500 companies in the industry with 500 companies in the industry, and achieved four breakthroughs in output, output value, taxation, and profits, which were 48% more than in 1991. , 50%, 53%, and 60%. At the same time, it won four gold medals from the national, provincial and ministerial departments. In 1993, in the event that the liquor market exceeded supply and the competition in the liquor market was fiercer, Songhe Wine Factory actively adjusted its competition strategy and formulated the correct marketing policy. Production continued to show a good momentum of production and sales. By the end of February, the total industrial output value of the whole plant had reached 36.15 million yuan, an increase of 65.1% over the same period of last year. The sales income was 70.89 million yuan, an increase of 94.3% compared with the same period of last year, and the tax profit was 19.165 million yuan, which was the same period of last year.