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2013年6月中旬,在京东商城再次掀起电商大战的同时,淘宝网高调进军基金销售,宣布已经与多家基金公司结成联盟。在筹备了大半年之后,基金公司终于可以在淘宝上开店卖基金了。不过,与普通商品有区别的是,网友买基金最低可以享受费率4折优惠的同时,基金产品将不设置评价环节。这意味着,投资者即使在网店买基金赔了钱,也不能给网店差评。收益为活期存款的1 0倍淘宝网进军金融产品销售的“野心”几年前就已有之,只是限于政策限制,迟
In mid-June 2013, while the e-commerce war was once again set up in Jingdong Mall, Taobao entered a fund with a high profile and announced that it has allied with a number of fund companies. After preparing for more than six months, the fund company can finally open a shop and sell the fund on Taobao. However, the difference with ordinary products is that users can buy the lowest fund rates enjoy 4% discount at the same time, the fund will not set up an evaluation of the product. This means that, even if investors lose money in the online store to buy the fund, it can not give bad reviews. 10 times the return on demand deposits Taobao into financial products sales “ambition ” has been a few years ago, only limited to policy restrictions, late