南阳作为“中华药都”和著名的医圣张仲景故里,凭借其丰富的中医药文化资源和精湛的制药技术而闻名国内外。但南阳市在中医药旅游开发过程中还存在着文化深度开发不足、中医药旅游产品种类稀少、管理比较混乱、开发形式单一、缺乏专业人才等一系列问题。因此,南阳市在把握有利发展机遇的同时,还应举办特色节庆游、开展养生旅游、加大南阳中医药旅游的宣传力度等,促进南阳市中医药旅游产业的发展。 Nanyang as “Chinese medicine are ” and the famous medical St. Zhang Zhongjing hometown, with its rich resources of traditional Chinese medicine and superb pharmaceutical technology and is famous at home and abroad. However, Nanyang City, in the process of developing traditional Chinese medicine tourism, there are still a series of problems such as the lack of depth of cultural development, the scarcity of traditional Chinese medicine tourism products, the chaotic management, the single form of development, and the lack of professionals. Therefore, Nanyang City, while grasping favorable opportunities for development, should also organize special festival tours, promote health tourism, and intensify propaganda of traditional Chinese medicine in Nanyang so as to promote the development of traditional Chinese medicine tourism in Nanyang.