第四次世界妇女大会通过的《行动纲领》，高度重视媒体在消除性别歧视和推进妇女发展方面的重要作用，将“妇女与媒体”列为“战略目标和行动”的第十个关切的领域。由此，大众传媒能否正确地科学地创造一种男女两性和谐的社会文化氛围，促进两性的理解和沟通，做错对妇女做出 The Program of Action adopted at the Fourth World Conference on Women placed a high value on the important role of the media in eliminating gender discrimination and promoting women’s development and listed “women and the media” as the tenth area of ​​concern for “strategic objectives and actions” . As a result, the mass media can correctly and scientifically create a harmonious social and cultural atmosphere between men and women, promote gender understanding and communication, and make mistakes made to women