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新媒体的快速发展和广泛传播直接威胁到了传统主流媒体的地位和生存空间,它对于期刊的影响也在日益加剧。文摘类、新闻类的期刊素以传播知识、摘录精华文萃见长,受到新媒体的冲击最大,大部分的专业性期刊也在艰难维持。如何应对新媒体日益炫彩花样百出的挑战,关键不是去抵制新媒体,顽固地标榜纸本印刷物,而是要顺应新媒体时代的发展,找准期刊与新媒体的同生共荣圈,审时度势地去思变、去变通,直至通达。这一过程离不开对期刊办刊宗旨的精准定位;内容的合读者性选择与梳理;编辑技能的专业化提升;期刊整体团队的资源整合能力以及期刊和读者在阅读理念上的契合。新媒体时代不是阻遏期刊发展的障碍,而是给期刊带来发展的新际遇,关键要看期刊发展如何与新媒体时代同频共振。
The rapid development and widespread dissemination of new media directly threaten the status and living space of traditional mainstream media, and its impact on periodicals is also on the rise. Abstracts, news journals to disseminate knowledge, excerpt of the essence of the best of all, by the new media the most impact, most of the professional journals are also difficult to maintain. The key is not to boycott the new media, stubbornly plagiarize printed materials, but to adapt to the development of new media era, to identify the periodicals and the new media co-prosperity circle, to assess the situation To change, to change, until Mastery. This process is inseparable from the precise positioning of the purpose of running a journal; the choice and combing of the content of the reader; the professionalization of editing skills; the ability of the entire team to integrate resources and the fit between the journal and the reader in reading concepts. The new media era is not a hindrance to the development of journals, but a new trend of development brought to journals. The key depends on how the development of journals resonates on the same frequency with the new media era.