从传播学视角来看,实物传播是中国古代文字产生之前最重要的媒介形式。文字出现后,实物仍被作为媒介来传递信息和情感,而且随着社会和文化的发展,更多的实物被赋予了意义和内涵。本文从实物传播的起源、发展、演变着手,分析了实物传播的传播特征,对其在当下的传播活动中的影响和由此衍生出的新形式进行了归纳。 From the perspective of communication, in-kind communication is the most important media form before ancient Chinese writing. After the text appears, the real thing is still used as a medium to transmit information and emotion, and with the development of society and culture, more things are given meaning and connotation. This article starts from the origin, development and evolution of material communication, analyzes the communication characteristics of material communication, and summarizes its influence on the current communication activities and the new forms derived therefrom.