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有两个品类的产品会从二季度起大幅减少,一是家电产品的电视广告,二是汽车产品的电视广告。建议:增加广告预算是正确的,企业品牌传播应注重创新2011年第一季度过后,不少中国企业面临原材料涨价、劳动力成本上升、国内外市场环境反复波动的产业环境,刘易斯拐点现象已真正降临中国,不少企业开始出现以减少电视媒体广告投放为标志的紧缩经营。
There are two categories of products will be significantly reduced from the second quarter, one TV ads for home appliances, and second, TV ads for car products. Suggestions: increase advertising budget is correct, corporate brand communication should focus on innovation After the first quarter of 2011, many Chinese enterprises are facing raw material prices, rising labor costs, domestic and international market environment repeatedly fluctuating industrial environment, Lewis turning point phenomenon has been real Come to China, many companies began to appear to reduce television media advertising as the symbol of austerity.