质优与价廉往往是矛盾的,企业在战略制定上往往会有所倾向:采用成本领先战略或优质产品战略。而“宜家家居”却鱼和熊掌兼得:既有便宜的价格,又有优秀的产品。能做到这两者的统一,必须有独到的经营策略。“宜家家居”所采用的独特成本领先策略是对整条 Quality and cheap are often contradictory, enterprises tend to have a tendency in the formulation of the strategy: the use of cost-led strategy or quality product strategy. And “IKEA ” but the fish and eat it both: cheap prices, there are excellent products. To achieve the unity of the two, we must have a unique business strategy. “IKEA Home ” the unique cost of adopting a leading strategy is the whole