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产品是划分为品牌的。不同的品牌具有不同的性格。而不同的品牌性格在广告表现中呈现出不同的广告风格。深圳广告界有少数广告公司已经形成了自己较为固定的广告风格,无论做什么产品的广告,无论做什么品牌,表现出来的都是统一的风格。业界人士对此议论不一,有人喷喷称羡,也有人不以为然。广告绝不是纯粹的艺术作品,它是服务于商品经济的一门科学,也是市场营销诸多环节中的一个
Products are divided into brands. Different brands have different personalities. Different brand personality shows different advertisement style in advertisement performance. A small number of advertising companies in Shenzhen’s advertising industry have formed their own relatively fixed advertising style, no matter what the product of advertising, no matter what the brand, demonstrated a uniform style. People in the industry have different opinions on this issue. Some people envy, others disagree. Advertising is by no means a purely artistic work, it is a science serving the commodity economy and one of many aspects of marketing