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在新媒体夹击和提升收视率的高压之下,娱乐化风潮席卷了电视屏幕:明星秀场、家庭冲突、情感体验……虽然娱乐大众是电视媒体的一个重要功能,但一些跟风、媚俗的泛娱乐化大大弱化了媒体价值。在这样一个背景下,央视新闻频道中,有一个坚持了十年之久的特别栏目《真诚?沟通》就显得特别珍贵,它是我国唯一一档纪实类公益广告,自2002年4月创办以来,已播出300多期公益宣传片。这档关注普通人生活状态和精神价值的小栏目,在十年的时间轴线上,用不间断的点滴记录展现出整个社会中真善美的积累和发展。它不仅是充满人文关怀的纪录片和公益广告,更是央视表达媒体品格与坚守媒体价值的品牌标签。
Under the pressure of new media attacks and promotion of ratings, the wave of entertainment swept the TV screen: celebrity shows, family conflicts and emotional experiences ... Although the entertainment public is an important function of television media, some follow-up and kitsch pan- Entertainment has greatly weakened the media value. In such a background, CCTV news channel, has adhered to a special column ten years of “sincere? Communication” is particularly precious, it is China’s only documentary public service ads, since April 2002 founded Since then, more than 300 public service announcements have been aired. This small section, which focuses on the living conditions and spiritual values of ordinary people, shows the accumulation and development of truth, goodness and beauty in the society as a whole with a little bit of continuous record on the time axis of ten years. It is not only a documentary full of humane care and public service announcements, but also a brand label expressing the character of the media and the value of the media.