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市场营销是一门综合性很强的学科,它要求学生掌握管理、经济、心理、行为等众多领域的知识,随着网络技术的不断发展,传统的课堂讲授,已经无法满足现阶段的市场营销教学了。因此,笔者正在探索利用自媒体手段来进行市场营销教学的方法,目的是为了让教学模式更适应现代学生的学习方式。
Marketing is a very comprehensive subject, which requires students to master the management, economics, psychology, behavior and other fields of knowledge, with the continuous development of network technology, the traditional classroom teaching, has been unable to meet the current stage of marketing Teaching. Therefore, the author is exploring ways to use the self-media approach to marketing education in order to adapt the teaching model to the learning styles of modern students.