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《指环王》一系列的魔幻电影狂潮,很多为之狂热,并且《指环王》系列电影获奖无数,豪夺多个奥斯卡奖项。除了电影本身,电影的周边衍生物也极其丰富,不论是小说或者模型、手办等均有所涉及,这类产品吸引了大量的影迷为之倾倒,并且对于电影的宣传以及系列的推广有着深远作用。电影在商业化运营的各方个面都很成功,带动了一系列产业链。当前我国的电影业结构相对单一,拓宽电影周边商业的发展,这样才能够使得我国整个电影产业更平衡的发展。对于电影周边的设计需要着重于还原电影的原则,将产品种类丰富,这样能够吸引更多的魔戒迷。
“Lord of the Rings” a series of fantasy movie frenzy, a lot of fanatical, and “Lord of the Rings” series of films winning numerous, winning many Oscars. In addition to the movie itself, the perimeter of the film is also very rich in derivatives, whether it is a novel or model, hand and so involved, such products have attracted a large number of fans to whom to dump, and the promotion of the film and the series has a profound effect. The film has been very successful in all aspects of commercial operation, driving a series of industry chains. At present, the relatively unified structure of the movie industry in our country broadens the development of commercial businesses around the movie so as to enable a more balanced development of the entire movie industry in our country. For the design around the movie need to focus on the principle of restoring the movie, the product variety, so that it can attract more Lord of the rings fans.