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供应链管理是21世纪企业适应全球竞争的有效途径。要提高自身的市场竞争力,企业需要从整体出发考虑供应链的协调运作情况.促使供应链绩效最大化。而长鞭效应是供应链实际运作中出现的一个主要问题,它会造成库存增加、信息延迟、顾客满意度降低等不良后果,降低供应链绩效,使供应链失调。首先分析长鞭效应带来的严重后果并全面讨论导致长鞭效应发生的各种原因,以此为基础提出弱化长鞭效应的对策,从而促进供应链协调和绩效最大化。
Supply chain management is an effective way for 21st century enterprises to adapt to global competition. To improve their market competitiveness, enterprises need to consider the coordinated operation of the supply chain as a whole to promote supply chain performance maximization. The bullwhip effect is a major problem in the actual operation of the supply chain. It can result in adverse consequences such as increased inventory, delayed information and reduced customer satisfaction, which can reduce supply chain performance and disrupt the supply chain. First of all, it analyzes the serious consequences caused by bullwhip effect and discusses various reasons that lead to the bullwhip effect. Based on this, we put forward countermeasures to weaken the bullwhip effect so as to promote supply chain coordination and maximize performance.