传统生鲜农产品拍卖市场存在着服务模式简单,服务面窄,物流分区与服务流程复杂且技术手段原始,以及服务内容单一等缺憾。本文详细分析了因特网、大数据、云计算、移动互联网、物联网等“互联网+”的核心技术对我国生鲜农产品拍卖市场服务模式的影响,重新设计了“互联网+”时代生鲜农产品拍卖市场的服务模式、物流分区与服务流程、服务内容,并就互联网技术与拍卖市场的深度融合提出对策建议。 The traditional fresh produce auction market has shortcomings such as simple service mode, narrow service area, complicated logistics division and service flow, original technical means, and single service content. This article analyzes in detail the impact of core technologies such as the Internet, big data, cloud computing, mobile internet and Internet of Things on the service mode of China’s fresh agricultural products auction market and redesigns the “Internet +” era The service pattern of fresh produce auction market, the logistics zoning and service flow, the service content, and proposes the countermeasures and suggestions on the deep integration of Internet technology and auction market.