随着科学技术的快速发展,人类进入后工业时代,人们对于中国风的设计越来越热爱,把传统的具有地域特色的文化元素运用到现代产品设计中去,得到了消费者的认可以及追求。徽派元素运用到产品设计中,可以提高产品的自身价值,也可以传递一定的文化气息。本文以徽派传统元素中的图形元素以及建筑中的“马头墙”元素为依据,阐述了徽派元素在产品设计中的应用。 With the rapid development of science and technology, people have entered the post-industrial era. People are more and more devoted to the design of Chinese style. They apply the traditional cultural elements with regional characteristics to the design of modern products and have been recognized and pursued by consumers . Huizhou elements applied to product design, you can enhance the value of the product itself, you can also pass a certain cultural atmosphere. Based on the graphic elements in the traditional elements of Huizhou as well as the elements of “horse head wall” in the architecture, this article expounds the application of the elements of Huizhou in product design.