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一年一度的行业展会,在乌央乌央的参会人群中,除开商品制造上游的产业链(容器、包材、原料及设备等)群体和寄生于企业市场运营的服务群体(广告策划、印刷包装,物流运输等等),事实上,规模再庞大的行业展会其主流群体也就只有两个:一是制造商,一是销售商(用展商的术语说就是“专业观众”)。制造商参展展示商品,销售商赴展浏览货色,这是支撑展会存在的基本需求平台。从这个意义上说,两个不同的市场角色参会的目的就明白无误了:那就是期望能够寻求新的生意机会。
In the annual trade show, among the participants in the Central Government of Uganda, apart from the industrial chain (containers, packaging materials, raw materials and equipment, etc.) which are upstream of the product manufacturing and the service groups that are parasitized in the operation of the enterprise market (advertising planning, Printing and packaging, logistics and transportation, etc.). In fact, there are only two main groups of large-scale industry exhibitions: one is the manufacturer and the other is the seller (in the exhibitor’s terms, it means “professional audience”) . Exhibitors to display products manufacturers, vendors to visit the exhibition to browse the goods, which is supporting the existence of the show the basic needs of the platform. In this sense, the purpose of the two different market players to attend the meeting is unmistakable: that is, to look for new business opportunities.