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豆浆是上海早点工程“四大金刚”之一。有一位名叫王旭宁的小伙儿以敏锐的目光瞄准了豆浆市场,大学毕业后,他放弃了安逸稳定的工作,因为他预见到豆浆具有广阔的市场前景。他从豆浆的生产工具入手,1994年筹资30万元创办了九阳电器公司,开始研制生产九阳豆浆机,当年实现销售2万台,年产值600万元,此后便以惊人的速度发展,销量连年翻番,到1999年,已实现年销量40万台,年产值1.2亿元。
Soy milk is one of the “Four Diamonds” project in Shanghai earlier. A man named Wang Xu Ning, a keen eyes on the soybean milk market, after graduating from college, he gave up the ease and stability of work, because he foresaw soybean milk has a broad market prospects. He started with the production tools of soymilk, and in 1994 he raised nine hundred thousand yuan to set up Nine Yang Electric Co., Ltd., started to develop and manufacture nine Yang Soymilk, and sold 20000 units a year with an annual output value of 6 million yuan. Since then, he has developed at an alarming rate, Double the number of sales in successive years, by 1999, has achieved annual sales of 400,000 units, the annual output value of 120 million yuan.