主流媒体如何在激烈的市场竞争中取得主动权?我们的体会是必须搞好策划,而策划必须突出创新,在新闻报道贴近群众、贴近生活、贴近实际上做足文章,下足工夫。正如胡锦涛同志在考察人民日报社时讲话强调的:“要坚持用时代要求审视新闻宣传工作,按照新闻宣传规律办事,创新观 How can the mainstream media gain the initiative in the fierce market competition? Our understanding is that planning must be done well, and planning must be focused on innovation. Press coverage should be close to the masses and living close to the news. Just as Comrade Hu Jintao inspected the People’s Daily, he stressed: ”We must persist in using the times to examine press and propaganda work, act in accordance with the laws of press and publicity, and make innovations