商标意识的觉醒与强化蔡新春伴随商品经济而来的商标，在商品经济迅猛发展的现代市场，已越来越受到人们的注视和重用。然而，商标在我国市场的处境却令人担忧。唤醒商标意识，是顺利推进市场经济之急需。一、意料之外的商标意识反差改革开放十多年来，我国企业经过商品经... Awareness and Intensification of Trademark Consciousness Trademarks that came along with Commodity Economy, Cai Xinchun has become more and more viewed and reused in the modern market where the commodity economy is rapidly developing. However, the situation of trademarks in the Chinese market is worrying. Awakening trademark awareness is an urgent need for a smooth market economy. I. Unexpected Trademark Awareness Contrast After more than a decade of reform and opening up, Chinese companies have gone through commodity merchandise through...