随着社会经济快速发展,我国旅游业迸发了新的生机与活力,吸引了大批量的国外旅游者。但是与此同时,旅游文化的不规范也使得我国旅游文化素质低下,很多国外旅游者安全因素受损。本文中,笔者首先阐述了旅游文本的特点和功能,进而从不同层面分析了旅游文本的文化不可译性成因,最终提出了解决旅游文本文化不可译性的可行性对策,具有较强的理论意义和实际价值。 With the rapid social and economic development, China’s tourism burst new vitality and vitality, attracting large numbers of foreign tourists. However, at the same time, the non-standardization of tourism culture also makes our tourism and cultural quality is low, many foreign tourists suffer from the safety factor. In this article, the author first expounds the characteristics and functions of tourism texts, and then analyzes the causes of cultural untranslatability of tourist texts from different aspects, and finally puts forward the feasible countermeasures to solve the untranslatability of tourism texts, which has strong theoretical significance And the actual value.