自去年五月份开始出现的市场疲软,使我国许多企业陷入了产品滞销的困境。这次市场疲软现象的出现,从宏观上讲,是国家治理整顿政策实施的阶段性效应。但是,在市场疲软的客观形势下,一些企业的产品仍保持旺销势头。这说明,从企业这个微观角度来看,导致企业陷于产品滞销困境的原因主要还在于企业经营行为不当。从企业本身来考察分析产品滞销(市场疲软的实质就是产品滞销)的深层原 The market weakness that began in May last year has caused many companies in China to fall into the predicament of sluggish sales. The appearance of the market’s weakness this time, in macro terms, is a phased effect of the implementation of the national rectification policy. However, under the objective situation of a weak market, some companies still maintain a strong sales momentum. This shows that from the microscopic point of view of the enterprise, the main cause of the company’s trap of product sluggish sales is mainly due to improper corporate behavior. From the company itself, it analyzes and analyzes the deep-rooted nature of the product’s unsalable sales (the essence of the weak market is the unsalable products).