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互联网思维不仅是技术的发展进步,更是一种互联网技术所引发的新思维方式。互联网思维的发展对高校广告类课程从内容教学方式等方面都提出新要求。笔者在总结和反思教学经验的基础上,提出基于互联网思维的广告课程体验式实践教学,简要阐述该教学方法,提出在课程教学中应注意的事项,强调互联网思维对广告教学的影响和体验式教学的重要性。
Internet thinking is not only the development of technology, but also a new way of thinking triggered by Internet technology. The development of internet thinking has put forward new requirements for advertising courses in colleges and universities from content teaching methods and other aspects. On the basis of summarizing and reflecting on teaching experiences, the author puts forward an experiential teaching of advertising curriculum based on internet thinking, briefly explains the teaching method, puts forward some issues that should be noticed in the course teaching, emphasizes the impact of internet thinking on advertising teaching and experiential learning The importance of teaching.