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随着现代科技的高速发展,信息化已然成为世界的潮流,信息化的发展使得东西方经济、政治、文化的交流日益密切,这也意味着在世界的大舞台上各国之间的竞争也将越来越激烈。就平面设计这一领域,要想达到世界的先进水平,就必须将我国悠久的民族传统文化融入到现代平面设计中,形成具有民族特色的设计风格。文章就如何将中国传统视觉元素运用到平面设计中并且能够充分的体现我国独特的民族文化展开分析。
With the rapid development of modern science and technology, informationization has become the trend of the world. The development of information technology brings increasingly closer economic, political and cultural exchanges between the East and the West. It also means that the competition among nations in the world arena will also more and more intense. In the field of graphic design, in order to reach the advanced world level, we must integrate our long tradition and culture into modern graphic design to form a design style with national characteristics. The article analyzes how to apply Chinese traditional visual elements to graphic design and fully reflect our unique national culture.