随着人们的生活水平的不断提高,人们对于美有了新的认识,审美观念的改变对于视觉传设计也产生了很大的影响。以人为本的设计观念在视觉传达设计中不断的落实,对于人的情感理念的表达更是凸显出来。本文基于对视觉传达设计的分析,探索情感理念在视觉传达中的表现。 With the continuous improvement of people’s living standards, people have a new understanding of the United States, aesthetic changes in the concept of visual design has had a significant impact. People-oriented design concept in the visual communication design in the continuous implementation of the concept of human emotions is even more prominent. Based on the analysis of visual communication design, this article explores the performance of emotional ideas in visual communication.