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教学不是严格意义上的公关活动,但其中蕴含许多公关因素,比如有主体与客体,有沟通与传播,有双向的信息交流等等。公关课教师如果具有公关意识,即自觉地从公共关系角度去进行师生的交往和教学活动,将对教学效果的提高有很大帮助。同时,教师的言行对学生具有潜移默化的作用,对培养学生的公关意识会产生事半功倍的效果。试想,教公关课的老师如果不具备公关意识,怎么能让学生理解公关的内涵,并在思想上确立公关意识呢?公关教师的公关意识大致有以下几种:
Teaching is not strictly public relations activities, but it contains many public relations factors, such as the subject and object, communication and dissemination, two-way exchange of information and so on. Public relations class teacher with public relations awareness, that is, consciously from the public relations point of contact between teachers and students and teaching activities, teaching effectiveness will be greatly helped. At the same time, teachers ’words and deeds have a subtle influence on students, which will produce a multiplier effect on cultivating students’ PR awareness. Imagine, if you do not have public relations PR teacher awareness of public relations, how to allow students to understand the meaning of public relations and ideological public relations awareness? Public relations teachers generally have the following public awareness: