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论文研究了双寡头竞争市场中的个性化定价策略和对产品价格和企业利润的影响.研究发现,无论是短视消费者,还是有预见性的战略性消费者,个性化技术都能够给拥有较多忠实顾客的厂商增加利润.同时,如果两厂商忠实顾客数量相差不大,无论消费者是何种类型,个性化技术也可以提高拥有较少忠实顾客的厂商的利润;但如果两厂商忠实顾客数量相差较大,个性化技术会减少拥有较少忠实顾客的厂商的利润.此外,在战略性消费者市场,相对于短视消费者市场,个性化技术能提高拥有较少忠实顾客的厂商的利润的参数空间更小.
This dissertation studies the individual pricing strategy and its impact on the product price and corporate profits in duopoly competition market.The study found that both short-sighted consumers and predictive strategic consumers, personalized technology can give more At the same time, if the number of loyal customers is not much difference between two manufacturers, no matter what type of consumers, personalized technology can also increase the profit of manufacturers with less loyal customers; but if the two companies loyal customers There is a large discrepancy in the number of individualized technologies that will reduce the profits of vendors with less loyal customers, and in the strategic consumer market, personalized technology can increase the profits of vendors with less loyal customers than the short-sighted consumer market The parameter space is smaller.