日前,市场权威研究机构Gartner集团公布对亚太区电子商贸市场的分析结果,并预测85％的电子商务企业,将难以顺利跨越2003年。Gartner亚太区研究总监祖尔指出,导致这85％的企业失败之主因,是他们都欠缺完备的市场策略及业务管理,且只有品牌,而没有务实的电子商贸策略。因此,要在新经济气候中 Recently, market authority research firm Gartner Group announced the results of the analysis of the e-commerce market in the Asia Pacific region, and predicted that 85% of e-commerce businesses, will be difficult to successfully cross 2003. Zul, a research director for Gartner Asia Pacific, points out that the main reason for the failure of these 85% is that they lack a sound marketing strategy and business management and are brand-only, with no pragmatic e-commerce strategy. Therefore, in the new economic climate