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今天,我国城市市场信息传播媒体密集发达,消费者已经习惯于从各种宣传媒体获取商品信息。但是在我国农村市场,由于受农村居民文化素质、生活消费环境、媒体接触习惯等方面的制约,信息传播渠道还很狭窄。企业在开拓农村市场时,对此应给予足够认识,并结合自己产品特点选取
Today, the market information media in urban areas in China is intensively developed, and consumers are accustomed to obtaining product information from various publicity media. However, in China’s rural market, due to the cultural qualities of rural residents, living and consumption environment, the media contact habits and other aspects of constraints, the channels of information dissemination is still very narrow. Enterprises in the development of the rural market, this should be given adequate understanding, combined with the characteristics of their products selected