在许多投资者对纸媒体失去热情时,TOM 反其道而逆之的做法让人有点诧异。TOM 首席投资官谢岷说,TOM 是在经营媒体。这或许也正是 TOM“跨媒体”思想之所以成为“战略”的原因吧。整合分散的媒体Q:从去年下半年开始,投资者对纸媒体的投资热情开始降温,TOM 为什么要在这个时候还要加大对纸媒体的投资,并且采取了一连串的购买行为? While many investors have lost their enthusiasm for paper media, TOM is somewhat surprised by the opposite. Xie Min, chief investment officer at TOM, said that TOM is operating the media. This may also be the reason why TOM “cross-media” thinking becomes “strategy”. Integration of decentralized media Q: Since the second half of last year, investor enthusiasm for investment in the paper media began to cool down. Why should TOM increase its investment in paper media at this time and have taken a series of purchases?