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高职院校培养学生目标就是提高实践能力,这是社会发展对高职毕业生提出的新要求。电子商务专业是一个要求实践能力比较高的专业,传统的电子商务专业实践教学模式不适应学生发展需要,现在企业要求学生能直接适应职业岗位要求,因此电子商务专业实践教学模式改革必须要求基于职业能力培养,让学生适应工作岗位要求,毕业就能直接就业。本论文主要从几种典型的电子商务实践教学模式、电子商务专业实践教学的现状及存在问题、优化实践教学模式、提升人才职业能力的对策及建议三方面进行阐述基于职业能力的电子商务专业实践教学模式改革,希望为研究电子商务专业实践教学学者提供理论参考。
The purpose of cultivating students in higher vocational colleges is to improve their practical abilities. This is a new requirement put forward by social development for higher vocational graduates. The e-commerce major is a professional with higher practical abilities. The traditional e-commerce practice teaching mode does not meet the needs of students’ development. Nowadays, the enterprise requires students to adapt directly to the job requirements. Therefore, the e-commerce practice teaching reform must be based on the profession Ability to train students to adapt to job requirements, graduates will be able to work directly. This thesis mainly elaborates the professional practice of e-commerce based on professional ability from three typical e-business practice teaching modes, the current situation and existing problems of e-commerce practice teaching, the optimization of practical teaching mode, the countermeasures and suggestions to improve the vocational ability of talented people Teaching reform, hoping to provide theoretical reference for the study of e-commerce practice teaching scholar.