央视广告的招标会,实质上是富人、强者之问的游戏,资金实力就是游戏的资本。央视招标历来万众瞩目,是因为中央电视台毋庸置疑的“霸王”收视率地位。我们可以看到,用央视广告“砸”出来的品牌历历可数,“砸”出来的品牌的销售额增长速度更是翻了一番又一番,谁能说它没有吸引力呢?2005央视招标再掀风云,而日化行业企业表现突出,成为最大赢家,从而引发了很多行业、媒体的一度热评。那么,通过这个竞争激烈的招标 CCTV advertising tenders, in essence, the rich, the strong asked the game, the financial strength of the game is the capital. CCTV has always been the focus of public tender, because CCTV no doubt “King ” ratings status. We can see that with CCTV advertising “smash” out of the countless brands, “smashing” out of the brand’s sales growth has more than doubled, who can say that it is not attractive ? 2005 CCTV bid again lift the case, while the daily chemical industry outstanding enterprises to become the biggest winner, which led to a lot of industries, the media was a hot review. Well, through this competitive bidding