近年来，关于名牌产品（以下简称名牌）的论述大量见诸报章，其内容包括如何创造名牌、保护名牌、扩张名牌、实施名牌战略等等。但是对于究竟什么是名牌、名牌到底有何内在规定性这一基本而又重要的问题，却未见有人论及。笔者认为正确理解和把握名牌的性质，对于创造、保... In recent years, a large number of discourses on brand-name products (hereinafter referred to as “brand names”) have been published in newspapers, including how to create brand names, protect brand names, expand brand names, and implement brand strategy. However, no one has ever discussed the basic and important issue of what is a brand name or of a name brand in the end. I believe that the correct understanding and grasp the nature of brand name, for the creation, security ...