随着国民经济的不断发展,科学技术的广泛应用,社会商品日益增加,一些商品产量相对过剩,企业营销越来越多地依靠广告等手段进行促销来吸引消费者。各种形式的广告和广告媒体的营销手法层出不穷,广告无处不在,影响着现代人们的生活。广告与消费者形成了密切的关系,消费者依靠广告知道更多的商品信息,在广告的引导下购买商品。消费者对商品有着更多的要求,企业营销广告不得不采取更新颖、更灵活、更生动的形式来吸引、引领消费者。——题记 With the continuous development of the national economy, the extensive application of science and technology, the increasing social goods and the relative surplus of some commodities, the marketing of enterprises increasingly relies on advertisements and other means to promote sales to attract consumers. Various forms of advertising and advertising media marketing techniques emerge in an endless stream, advertising everywhere, affecting the lives of modern people. Advertising and consumers formed a close relationship, consumers rely on advertising to know more information about the product, advertising in the purchase of goods. Consumers have more requirements for goods, corporate marketing ads have to adopt a more innovative, more flexible and more vivid form to attract and lead consumers. --Inscription