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唐·舒尔茨博士,世界最著名的营销大师之一,也是战略性整合营销传播理论的创始人。受麦肯特企业顾问公司邀请,舒尔茨携夫人海蒂首次到北京进行整合营销授课。《中外管理》于2002年1月11日下午采访了唐·舒尔茨先生及其夫人。当在北京国际俱乐部饭店的两天讲课结束时,舒尔茨为了感谢大家关注,他从名片袋里抽出两张名片说:“我有两个奖励颁发。一个奖是我签了名的一本书,一个奖是舒尔茨牌的香蕉。”第一个获奖先生放弃了香蕉,取走了他手里的书。舒尔茨这时幽默地鼓励第二位获奖的女士:“请让我知道舒尔茨品牌的价值。你不喜欢吗?你可以回去展示这只香蕉。”60多岁的舒尔茨一瞬间流露出一位老人顽皮的童心。
Dr. Don Schultz, one of the world's most prominent marketing gurus, is also the founder of Strategic Integrated Marketing Communications. Invited by McKenzie Enterprise Consultants, Schultz brought his wife Heidi to Beijing for an integrated marketing lecture for the first time. Sino-Foreign Affairs interviewed Mr. Don Schultz and his wife in the afternoon of January 11, 2002. At the end of the two day lecture at Beijing International Club Hotel, Schultz, in order to thank everyone for his attention, took out two business cards from his business card case: “I have two awards. One award is one of my signature One award for this book is Schultz's banana. ”The first winner gave up his banana and took the book in his hand. Schultz humorously encouraged the second lady to be awarded: “Please let me know the value of the Schultz brand. Do not you like it? You can go back and show the banana.” "More than 60-year-old Schultz A moment reveals a naughty innocence of the elderly.