品牌纠纷麻烦多遭侵权利润大减近几年包括餐饮业在内的服务类商标的申请量比重日益加大。全聚德等一些国内知名餐饮企业,不仅注重质量、服务、管理和品牌的树立,更注重法律特别是用知识产权法来保护自己的饮食产品和服务。许多企业不仅将自己信誉良好的“字号”注册了商标,有的甚至成了驰名商标,全面提高了企业参与市场竞争的能力。近年来大大小小餐饮业商标纠纷频频发生,一方面说明餐饮企业运用法律手段保护自身权益的意识在加强;另一方面,由于餐饮业是一个面向普通大众 Troubles in Brand Dispute and More Infringement Profits Subsided In recent years, the proportion of service trademark applications, including the catering industry, has been increasing. Quanjude and some other well-known domestic catering enterprises, not only focus on quality, service, management and brand building, pay more attention to the law, especially the intellectual property law to protect their diet products and services. Many enterprises not only registered their trademarks with good reputation, some even became well-known trademarks, and comprehensively enhanced their ability to participate in market competition. In recent years, large and small restaurant trade mark disputes occur frequently, on the one hand shows that catering companies use legal means to protect their own rights awareness is strengthened; the other hand, because the restaurant industry is a general public