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在网络技术快速发展过程中,尤其是在移动终端数据系统不断普及中,我国网络音乐呈现出加速发展的趋势。阿里星球不仅关注互联网音乐行业,而且将视野延伸到泛娱乐领域,从行业供需出发,创建“粉丝”交互方式与行业幕后交易体系,串联艺人、“粉丝”、商家,形成商业闭环,试图创造出泛娱乐商业生态。这既是新媒体时代对音乐产业的一个冲击,也是网络音乐产业发展趋势。
In the rapid development of network technology, especially in the popularization of mobile terminal data system, the network music in our country shows a trend of accelerated development. Alibaba not only focuses on the internet music industry, but also extends its field of vision to the field of pan-entertainment. Starting from the industry supply and demand, we create a “fan” interactive and industry back-end trading system, concatenate artists, “fans” and businesses to form a commercial closed loop , Trying to create a pan-entertainment business ecosystem. This is not only an impact on the music industry in the new media era, but also a trend in the online music industry.