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当今社会广告摄影无处不在,它以种种极富诱惑力的画面向人们反映着商品的面貌,影响着人们的欲望。由于广告摄影中渗透了大量的艺术表现因紊,使得广告摄影作品也成为艺术作品。广告摄影中各种流派的艺术表现往往能吸引人、取悦人、感动人,令人怦然心动,具有难以释怀的观赏效果。成功的广告摄影表现最多的不是商品的使用价值,而是它的审美价值。在诸多的商品广告应用中,广告摄影以其形象真实、快捷便利的特点,逐渐磨合并发展起来,形成了独具特色的艺术魅力。
Today’s social advertising photography is ubiquitous, with all kinds of extremely seductive pictures reflecting people’s products and affecting people’s desires. As advertising photography in infiltration of a large number of artistic performance due to turmoil, advertising photography has become a work of art. The artistic expression of various genres in advertisement photography can often attract people, entertain people, move people, it is tempting and unforgettable viewing effect. The most successful advertising photography performance is not the value of the use of goods, but its aesthetic value. In many commercial advertising applications, advertising photography with its image of the real, fast and convenient features, gradually run and developed together to form a unique artistic charm.