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12月6日,离2006年中国的传统春节还有73天。就在这一天,宇通新耐用抵京了,这也是宇通2006耐用升级风暴的最后一站和收官之作。与之顺利抵京的不仅有宇通的耐用理念,更有宇通的耐用技术和耐用“粉丝”(fans)。有人认为,客车企业中最早提出品牌塑造的是厦门金龙,而真正把品牌推广发扬光大的是宇通客车。从宇通的经验来看,笔者以为,要把品牌“打”出去,至少要具备三个条件。首先是以点带面的宣传突破,其次是不断地为该品牌注入能量,第三是把研发队伍持续的技术改进作为辅助力量。
On December 6, there are still 73 days away from China’s traditional Spring Festival in 2006. On this day, Yutong arrived in Beijing in a durable way, which is also the last stop of Yutong’s 2006 storm of escalation and the closing ceremony. The smooth arrival of Yutong’s durable concept not only brought Yutong’s durable technology and durable “fans” (fans) to Beijing. Some people think that the bus company is the first brand to make Xiamen Jinlong, and truly promote the brand Yutong Bus. From the experience of Yutong, the author believes that to brand “fight” out, at least have three conditions. The first is a point-to-surface propaganda breakthrough, followed by continuous infusion of energy for the brand, the third is to R & D team continued technical improvements as an auxiliary force.