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市场产生和发展的历史,可以追溯到资本主义社会,甚至封建社会之前。因为它并不是什么“新事物”。随着社会生产力的发展,尤其是社会分工的日益深化,市场的功能也随之强化。它反映了社会经济的发展状况和一定的经济关系。所以,如何了解市场、研究市场、掌握市场,也就逐渐形成了一门专门的学问——市场学。资本主义国家中钓市场学,于本世纪初的1902年最早出现在美国,以后才逐渐传播到西欧和日本。所谓市场观点,也构成了美国现代管理思想的一个重要内容。
The history of the emergence and development of markets dates back to capitalist societies and even feudal societies. Because it is not a “new thing.” With the development of social productive forces, especially the deepening of social division of labor, the function of the market will also be strengthened. It reflects the social and economic development and certain economic relations. Therefore, how to understand the market, market research, market control, also gradually formed a specialized knowledge - market study. The fishing market in capitalist countries first appeared in the United States in 1902 at the beginning of this century and later spread to western Europe and Japan. The so-called market perspective also constitutes an important part of the modern management thinking in the United States.