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现在是惠而浦的机会惠而浦有百年历史,在全球市场有很强大的竞争优势,但这也是一把双刃剑,正因为它品牌太大、规模太大,所以对于新兴市场,它有适应的难度,在这方面惠而浦要向西门子和三星、LG学习,了解中国市场环境,水土相服,尤其是适应目前市场竞争格局的变化。中国过去这么多年的发展,从计划经济到市场经济初级阶段,仍然是渠道为王,近几年虽然还是以营销驱动型的企业居多,但从去
Whirlpool now has the opportunity Whirlpool has a century-old history in the global market has a very strong competitive advantage, but it is also a double-edged sword, precisely because it is too big brand, large scale, so for emerging markets, it has the difficulty of adaptation , Whirlpool in this regard to learn from Siemens and Samsung, LG, understand the market environment in China, both abound in water and soil, especially to adapt to changes in the current market competition. For so many years, China’s development from the planned economy to the primary stage of the market economy is still the king of channels. In recent years, although most of the enterprises are still marketing-driven enterprises,