关注理由 山东新华鲁抗药业零售连锁公司。从2001年5月成立到现在,连锁门店数就达到了近150家,销售额近亿元。如此的成就得益于新华鲁抗“产权改革”下资本运作的推动。 依托雄厚的工业基础和良好的药品销售体系,新华鲁抗首推零售连锁药店的产权改革模式;对下属药店进行拍卖,转让其中49％的产权,社会个人拥有药店的经营权、用人权和“新华鲁抗”品牌的使用权。这是零售连锁药店对经营和融资模式的有益探索,此举给新华鲁抗的跨区域连锁提供了新的动力,对整个行业有着积极地借鉴作用。目前,新华鲁抗跨区域发展中,产权合作成了其中的重要内容。连锁公司在省内大部分地区实行连锁经营并充分利用鲁抗集团在全国的销售网络和品牌优势,积极向省外发展这样一种资本运作之路。到目前已在山东各地及辽宁、安徽、河南、陕西、江苏等地开办7100多家连锁药店,同时在山东、辽宁、浙江、湖北、江苏等地控股和参股7家医药公司,形成了工商一体化的营销网络体系。 Concerns reason Shandong Xinhua Lu anti-drug retail chain. From the establishment in May 2001 to the present, the number of chain stores reached nearly 150, with sales of nearly 100 million yuan. Such achievements have benefited from the promotion of Xinhua Lu’s capital operation under “property rights reform.” Relying on a strong industrial base and a good drug sales system, Xinhua Lu anti-devaluation retail chain pharmacies property rights reform model; subordinate drugstore auction, transfer of 49% of property rights, the community has the right to operate drug stores, with human rights and “ Xinhua Lu anti-”brand of the right to use. This is a beneficial exploration of retail and pharmacy operations and financing models. This move provides a new impetus to Xinhua-Lu’s cross-regional chain and has a positive reference for the entire industry. At present, Xinhua-Lu anti-inter-regional development, property rights cooperation has become an important part. Chain companies in most parts of the province to implement chain operations and take full advantage of Lukang Group’s sales network and brand in the country, and actively to such a capital development outside the province. Up till now, more than 7,100 chain drugstores have been established in all parts of Shandong Province and in Liaoning, Anhui, Henan, Shaanxi and Jiangsu. At the same time, seven pharmaceutical companies have been controlled and taken over by shares in Shandong, Liaoning, Zhejiang, Hubei and Jiangsu, forming an industry- The marketing network system.