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随着我国房地产市场的火爆,钢贸行业也迅速发展。但是受国际铁矿石价格的不断上涨和国内生产成本的增加影响,加之政府对房地产行业的调控政策,我国钢贸行业前景越来越不乐观。面对严峻的市场形势,许多钢贸开展战略调整,选择多元化经营。本文就以ZHD集团多元化战略之路为例,以钢贸行业经营现状为切入点,探索影响ZHD集团实施多元化战略的因素,以期为国内钢贸行业健康发展提供参考。
With the hot real estate market in China, steel trade industry also developed rapidly. However, due to the continuous rise of international iron ore prices and the increase of domestic production costs, coupled with the government’s regulatory policies on the real estate industry, the prospects of China’s steel trade industry are becoming less and less optimistic. Faced with the harsh market situation, many steel trade to carry out strategic adjustment, choose diversified operations. Taking ZHD Group diversified strategy road as an example, taking the current situation of steel trade industry as an example, this paper explores the factors that affect ZHD Group ’s diversification strategy to provide a reference for the healthy development of domestic steel trade industry.