企业形象,是企业发展所必须。尽管我们可以借助有关手段在一定程度上主动塑造企业形象,但是任何虚假的企业形象最终不能成为财富。笔者认为,树立和维护企业形象还需从企业内在品质上做文章。一、以用户为中心,自觉维护公司产品质量和提高服务水平 Corporate image, is necessary for the development of enterprises. Although we can take the relevant means to a certain extent, take the initiative to shape corporate image, but any false corporate image can not eventually become wealth. The author believes that the establishment and maintenance of corporate image also need to make an issue from the intrinsic quality of the enterprise. First, the user as the center, consciously safeguard the company’s product quality and improve service levels